The new year has begun, and with it comes the perfect time to enhance your online presence in the agricultural industry.

Is digital marketing important for agriculture? 

Digital marketing in agriculture is designed to help growers reach more clients and enhance their profits. It's there to help growers get their products noticed online to improve their business. 

With a solid digital marketing strategy behind them, every grower will avoid trouble when trying to showcase their goods online or find customers. 

The internet has helped improve lead and sales generation for many agricultural companies over the years. By investing your time in a strong digital marketing campaign, you'll be set for the year ahead and beyond. 

As the agricultural industry becomes more connected in online spaces, it's time to start building up your online presence even more. Consumers are learning to interact more with agricultural products online, so it's time to make 2023 your digital year. 

Let's look at five digital marketing tips you can use this year to enhance your digital marketing strategy. 

5 ways you can improve your digital marketing in 2023

1.  Consider venturing into video marketing

Video marketing is one of the easiest ways to get information to consumers. 88% of people say they're more likely to invest in something or purchase a product if they've seen it in a video. 

Having video on your website, social media profiles, or uploaded to a YouTube channel is far more likely to attract interested parties than images with text would be.

In the agricultural industry, video is also a great way to build trust with potential clients. This is because they get a clearer view of the products they're buying and listen to the experts they're buying them from. 

For example, you could create a video explaining how to maintain one of your products. You showcase what your product looks like and give your audience helpful and valuable information that they can use. 

This builds trust and helps them feel more comfortable about buying your product. 

2.  Build a modern website

From our research in 2022, we discovered that only 35% of businesses in the agricultural industry didn’t have a modern, professional website. 

If your website still looks like it was made in 2003 instead of 2023, then you're not going to impress anybody - especially your potential clients. 

A modern website will have:

• An attractive design
• An easy-to-navigate design 
• User-friendly content 
• Clear contact information 
• All the details your clients need to know about your services
• Fast load times 
• Images and videos 
• An accessible design 
• Privacy/cookie policies 
• HTTPS (Hypertext Transfer Protocol Secure)

Do I need a website?

If you don't have a website at all, this year is the year to get yourself online and expand your reach into more online spaces. 

But I have a social media presence - isn’t that enough?

Having a social media presence is excellent, but it isn't enough on its own. With a modern website that works for your company, you'll get much further with your digital marketing this year. Find out more about why you shouldn’t rely on just social media by reading this blog post. 

Our team will work with you to craft a website that meets your needs, and the needs of your clients. 

3.  SEO (Search Engine Optimization)

A website isn't just the design, content, and product listings; a lot more is needed to get your company noticed online. If you want to get your site to the first page of Google search results and onto your clients' radar, you also have to improve your SEO. 

With a great SEO strategy, you'll be able to boost your website and give it the kick it needs to start the new year at the top. 

You can start enhancing your SEO by:

• Gathering high-quality backlinks from reputable websites 
• Including relevant keywords in your copy 
• Guest posting for industry leaders 
• Including meta titles and descriptions for every website page and blog post
• Enhancing your content marketing by writing blog posts 
• Optimizing your Google Business Profile 

You can do so much more to improve your SEO too. We know it can be overwhelming if you're unfamiliar with it, but our team is here for you. We're experts when it comes to all things SEO, and we will help you get your website to the very top of the search results. 

4.  Social media marketing

We mentioned briefly how you couldn't run your business on social media alone. But this doesn't mean social media isn't a massive part of your digital marketing strategy. In fact, without a solid social media presence, you could miss out on many high-quality leads eagerly waiting to try out your products. 

How does social media marketing help agricultural companies?

Social media can and will help your company in a lot of ways. It gets you into the right spaces where your audience hangs out online and connects you with other industry leaders who share your views. 

You can also position yourself as one of the go-to companies for your niche. Show your potential clients why you're the right choice for their needs! 

How? 

Simply by: 

• Posting regularly and engaging with your followers
• Uploading helpful and informative content
• Sharing pieces of content from other businesses that you find helpful 

Social media will also boost the trust your clients have for you. The more you post and engage with them, the more they'll come to recognize you and think of your services when they need them. 

5.  Invest in targeted PPC ad campaigns for agriculture companies

Lastly, if you've already implemented our other suggestions, it's time to invest in some PPC (Pay Per Click) advertisements. 

These PPC advertisements help your agriculture company get straight to the top of the search results for your chosen keywords. 

Sounds great, doesn't it? 

Well, unlike some of the other tips on this list, this one can get a bit expensive if you're not in the proper position for it. 

For example, you could pay for advertisements and get a lot of people to visit your website. But, if your website isn't modern, with valuable information and an easy-to-navigate design, your visitor might not stay around for long. 

So, before investing your money into paid advertising on Google, Facebook, or another social media platform, ensure you have the rest of your digital marketing in order. 

There are many ways to build your agriculture company's ultimate digital marketing strategy, but there's only so much we can discuss in one blog post. 

We hope we've helped you understand some of the most critical aspects of digital marketing and how you can implement them into your agribusiness to grow your sales and enhance your presence online. 

If you're looking for expert help, the team at Agtivation is here. We're experts in helping agricultural businesses grow only, and we'd love to help you with your organic marketing. 

From designing and developing a one-of-a-kind website to helping you improve your marketing, our team is equipped to assist you throughout 2023!

Get in touch today to start enhancing your online presence.