Agtivation Blog
What's New In The Digital Ag World
Marketing in Agriculture: How to Stay Ahead With Digital Marketing
Laura Sutherly
While farming equipment, precision agriculture and other areas of the industry has brought many traditional farming families into the digital age, there's still a lag in take-up with digital marketing in agriculture.
The ag industry gets a bad rep for being behind the times, which really isn't fair or accurate.
Farmers and their suppliers are some of the most tech-savvy people you could meet, in terms of automating their daily work rota and keeping their livestock/crops in top condition.
However, it's a pretty good generalization to say the industry is slightly behind when it comes to adopting digital marketing techniques.
Digitization and easy internet access have changed the face of farming forever and many in the industry are scrambling to keep up with the new methods available to keep them in touch with their customers.
While farming equipment, precision agriculture and other areas of the industry has brought many traditional farming families into the digital age, there's still a lag in take-up with digital marketing in agriculture.
The time is ripe for agricultural suppliers to make the shift from traditional to digital marketing approaches and claim their full portion of sales available.
Marketing to our industry is completely different than most other markets - it requires someone who knows the industry intimately to successfully get through to farmers (and persuade them to buy).
How to Write For Agricultural Marketing - Know Your Audience
The things that keep farmers awake at night are not like other consumers, let's face it!
Because of this, your approach to marketing has to be different. If you're hiring a web agency to market online for you, they NEED
to know your audience's problems (and how you fix them).
The type of words you choose and the general approach used in agricultural marketing is completely different than say, car sales. Here are some tips to get you talking the right language:
- Don't think of farmers as consumers, think of them as businesses (which they are) and focus on B2B marketing techniques.
- The demands on their time require a more direct approach in content - cut out the filler and address their issues (including their lack of time...)
- 'Traditional' farmers and the newer 'specialty' farmer are different types of customers with completely different pain points. Treat them as such. If your products or services are aimed at both markets, prepare to use a softer B2C marketing approach that appeals more to the 'specialty' farmers.
- There’s a strong focus on economic value, quality, reliability and lifespan when marketing to farmers. Farmers are in business for the long haul - they need reliable products and services that don't fail them when they need them most
Move From 1-to-Many to 1-to-1 Marketing
The old approach to advertising (general ads placed in newspapers, directories, radio, TV etc.) spreads one message to many consumers - but in the modern world, this singular approach just doesn't cut it anymore.
By combining traditional methods for quick-buys that don't require any really investment or thought and one-to-one relationship building digital marketing methods for those bigger purchases, you can have a winning formula.
Today's farmer spends hours (and we mean HOURS) researching the latest innovations in the industry, the best rated products and the newest addition to their inventory.
How do you harness this to promote your own products against a world of competition?
Create unique, informative content that helps your target customer research their purchase.
Become The Go-To Expert
Farmers are looking for new answers to decade-old problems. They want to find out what's worked well in other parts of the world, that aren’t known/used in their local agricultural community.
Which is the perfect opportunity for you. It helps you open the door to new markets through exceptional content.
By creating custom content (whether that's videos explaining products, blogs exploring issues or infographics showcasing the latest statistics) you can build your company's reputation as the expert in your field.
Farmers want companies that think outside of the box and know what they're doing - no one wants to hand over their hard-earned cash to a Jack-of-all-trades that doesn't actually know anything.
You know your customers better than anyone else; you know what they struggle with and how your products solve their problems.
Create content that speaks directly to your ideal customer - you're not marketing to just anyone - you're marketing directly to them, to solve their issues and help them be more successful.
If you want to get farmers to invest in their own business, you need to invest in yours.
Be honest - would you buy from your website? If not, why not? Make sure your digital assets promote your company as you want to be seen.
If you're promoting a super-modern tech solution but your website was last updated in 2009, you're not going to make a cohesive (or trustworthy) impression on a potential client visiting your site.
By creating a company personality (your brand), you're aiming for your customer to see your business as the friendly expert they can trust to make their lives easier.
Break down the barriers between marketing and sales - they should work together to attract the customer in, qualify for them for a purchase and then seal the deal.
To fully get the benefits of online marketing, it does take a real shift in thinking; embrace the world of digital marketing and consider just how much farmers are already invested in digital technologies.
Ag companies aren't going to shift back to traditional methods of farming and you shouldn't rely on the old methods of marketing to them either.
If you’d like to explore how digital marketing can help you dominate the market, the team here at Agtivation have generations of farming know-how and years of experience helping companies sell to farmers.
We’ll revolutionize your online presence, connect you with your audience and help you sell more. Get planting those seeds today.
When it comes to farm marketing, using writing tools can greatly enhance your approach. These tools not only streamline your content creation but also help you maintain a consistent brand voice that resonates with your audience. By improving communication and making it easier to craft engaging content, you'll find your marketing efforts more effective. Curious about how these advantages can transform your farm's outreach strategy? Let's explore this further.
In today's agricultural landscape, leveraging AI tools for lead generation can transform your marketing approach. By understanding your potential customers better, you can create targeted strategies that truly resonate. Imagine automating customer interactions while refining your messaging. This not only boosts engagement but also fosters lasting relationships. So, how can you effectively implement these tools in your business to maximize your outreach? Let's explore the possibilities.
In today's digital age, social media isn't just a trend; it's an essential tool for agricultural businesses. You need to connect with your audience effectively and showcase your brand's unique story. But where do you start? From selecting the right platforms to crafting engaging content, optimizing your social media strategy can make a significant difference. Let's explore how you can enhance your online presence and engage your customers more authentically.
Measuring the ROI of AI-driven marketing tools in agribusiness is essential for your success. It helps you understand where your resources are going and if they're yielding the desired results. By focusing on key metrics and setting clear goals, you can fine-tune your strategies. But how do you accurately assess the impact of these tools compared to traditional methods? The answer might surprise you.
Predictive analytics in agriculture is like a compass guiding you through uncertain terrain. By harnessing the power of historical data and market trends, you can forecast sales and make informed decisions. But how do you gather the right data, and what strategies should you adjust based on those insights? Understanding these elements can make all the difference in optimizing your operations and ensuring sustainable growth. Let's explore how to navigate this complex landscape.
As a modern farmer, you face unique challenges that demand your attention and time. Implementing automated content strategies can streamline your communication efforts, allowing you to focus on what matters most. Imagine having relevant information delivered consistently, tailored to your needs, without the added pressure. But how do you start this process effectively? The answer lies in understanding your needs and the tools available to you. Let's explore this further.
In today's competitive agricultural landscape, understanding your customers is vital. By harnessing AI for effective customer segmentation, you can uncover essential insights about preferences and behaviors. This approach not only enhances your marketing strategies but also fosters stronger customer relationships. As you explore the potential of AI, you'll discover how it can transform your business operations and strategies. What are the key elements that make AI so effective in this situation?
In a world where traditional farming meets cutting-edge technology, understanding the latest trends in agri-tech digital advertising is vital. You'll find that targeted strategies and mobile optimization are no longer optional; they're fundamental. As you navigate this evolving landscape, what key elements will elevate your advertising efforts and connect you with consumers? The answers could redefine your approach and guarantee your brand stands out in the competitive agri-tech market.
In today's fast-paced agricultural landscape, engaging farmers effectively is essential for success. AI-powered chatbots can play a pivotal role in this by providing instant support and personalized interactions. These tools not only streamline communication but also address farmers' specific needs. As you explore the transformative potential of chatbots, consider how they can reshape the way farmers connect and make decisions in their daily operations. What challenges might arise, and how can they be overcome?
Imagine traversing a vast field without knowing where the best crops grow. This is what businesses face without competitive analysis in agriculture. By employing AI, you can turn that uncertainty into clarity, spotting market trends and competitor strategies with precision. But how do you gather and analyze this data effectively? The answer could change the way you approach your agricultural strategy, leading to smarter decisions and better outcomes.
