It’s always important to stay ahead of the curve and keep your website as up-to-date as possible - no matter how many events you attend, or how much money you pump into marketing, if your website isn’t up to scratch those hard-earned leads will head over to your competitors faster than you can say 404 error page. 

Your website is essentially another salesperson - if it isn’t earning its keep, something’s wrong. We’ve handpicked 3 of the most effective web design innovations of the last 12 months that should help your website turn leads into loyal customers. 

   1. Videoask

Videoask by Typeform is a revolutionary ‘chatbot’ software you can use to create personalized online interactions for your visitors - and make them feel like they’ve had a face-to-face conversation with you. 

With Videoask, you can record yourself answering user-submitted questions and use those videos to help solve your customers’ problems in real-time. 

As your site’s visitors watch you answering pre-set questions on video, they can put a face to the company, build up a relationship with you - and feel a lot more comfortable working with you. 

A lot more personal than an email, Videoask can encourage people to work with your company more than a traditional text chatbot message can.

After you send the message your visitor can choose to reply with video, audio, or text. If you want to keep the conversation going with them, all you have to do is hit reply. 

Videoask also records and transcribes all the conversations you’ve had and organizes them for you - how convenient! 

Videoask also has a calendar integration which will help make it easier for your potential clients to book meetings with you.

   2. Personalize your ecommerce website

Website personalization is where you create customized experiences and recommendations for your site’s visitors. 

Personalization gives you the opportunity to make your potential clients feel welcome - and appreciated. 

You can create a unique experience that is completely tailored to each and every one of your customers’ needs and wants.

How does personalization work? 

Website personalization cleverly uses data collected from your audiences’ browser history to suggest products and services that they would enjoy. 

Personalization is the key to selling more online and it can increase your sales by an average of 20%. 

By showing your visitors what products they’d like based on their previous buying habits, they won’t have to spend time scrolling through your website because they’re shown what they’re looking for as soon as they hit the home page. 

It’s better for your business if customers find what they’re searching for as soon as possible so they can commit to their purchase - and not click onto a competitors site through sheer frustration. 

What personalization can I use on my website?

There seems to be a new innovation in personalization every day - but here are three of the most common go-to methods:

1. Navigational Personalization

This personalization method customizes what your website displays, based on a visitor’s browsing behavior or purchase history. 

For example, say someone was looking at a spreader to buy in your online shop but left before buying it. The next time that user visits your website you can prioritize the spreader (or similar items) to appear in an area where you know that the user will be able to clearly see it - and hopefully persuade them to buy it. 

2. Predictive Recommendation

Think about the last thing you bought online - do you remember seeing: 

“If you like this you might also like…” 

“Other customers also bought these…” 

...or something similar? 

Using predictive AI, recommendation software can accurately predict products that your visitor might be interested in, by analyzing buying behavior from other users. 

By embracing predictive recommendations, you can increase your online sales substantially - for instance, Amazon attributes 30% of their sales to this method.

3. Contextual Messaging

Contextual messaging customizes the messages displayed to your site's visitors based on characteristics like location, behavior, or type of device. Especially helpful for the ag industry, ads can even change based on local weather conditions.

If you’d like to figure out the best options to convert your visitors into loyal customers, get in touch with the Agtivation team today.

Personalization plugins for WordPress

Beeketing for WooCommerce

This is the ideal plugin if you want to target specific products to your visitors and your site is built on WordPress. 

This plugin is designed to recommend products to your customers at relevant times during their journey through your website. 

For example, it could suggest related products to them when they’re at the checkout. They’ve already got this far in the buying journey, so adding another item to their basket won’t seem like such a big deal.

Jetpack

Jetpack is another WordPress plugin that helps you direct your visitors towards content that is specifically aimed towards them. 

It also allows you to implement targeted advertisements based on your users’ purchase history to encourage your visitors to buy products they’d enjoy.

   3. Automate your event follow-ups

Events can be tiring and they take a lot out of you. You have to constantly interact with people around you. You have to talk to them, provide them with information, and hopefully get them booked in for a meeting with you to discuss further opportunities. 

You might take down hundreds of names and contact details during each event you attend, and the thought of having to manually input them all into an email campaign is exhausting.

There is an easier way though! 

You can automate your email marketing with ActiveCampaign. This works by scanning your visitors’ information on their badge. This will put the info you gather straight into your database, ready to be organized and cataloged into a post-event email list. 

Then, when you’re finished with the event, you can send your entire list an automated follow-up email to see if you can get them on board with your business. 

This will make it easier for you to get more qualified leads for your business, without the headache of sending endless emails manually. 

By integrating the email list into your retargeting marketing efforts, your prospects will see ads for your website everywhere - bringing them full circle and back onto your website to convert into paying customers. 

Here at Agtivation, we love helping ag businesses grow their business online. If you’d like to talk about how to improve your business by implementing some of the latest web design trends then get in touch with our team today.