Social media isn’t just a place to share cute cow videos, it’s also a strong promotional tool to have on your side! 

Not only can you keep up-to-date with what’s going on in the industry (and keep an eye on what your competitors are doing) - social media is also one of the best ways to attract new clients too. 

With the right know-how, you can generate some seriously high-quality leads from your social media profiles. 

So, to help you harness the selling power of social media for your company - here are our top 5 ways to generate more leads using social media. 

     1. Optimize your social media profile first

Before you start planning your next ad campaign you should make sure everything on your profile is customer-ready. 

You don’t want a load of potential leads coming to your profile and leaving straight away because all they see is cobwebs, dust bunnies, and out of date contact details.

Make sure everything is up to date and in place on your social media pages. You want your profile to encourage and entice your visitors to sign up for your newsletter, check out your website, download your brochure or (if they’re really impressed) buy your products right away. 

When optimizing your social media profile you should try to take the following into account:

• Is your company name and address correct on your profiles?
• Is there an engaging and interesting description of what you do in your bio?
• Have you updated your profile picture or header to high-quality images (preferably of your logo)?
• Do you post relevant and valuable content regularly?
• Is there a link to your website in your bio?
• Is all your contact information correct and easy to see for your potential new customers?

This is all incredibly important information to have on your social media profiles. Without it, your potential customers won’t be able to get in contact with you - which means they’ll go elsewhere. 

Having a poor social media profile won’t help you generate leads on the platform - it could help drive them away. 

     2.Publish special offers on your social media

Everybody loves to get a freebie now and then (or a deal so good you can’t say no), so consider hosting a giveaway or an exclusive offer every so often. 

People love to win things, so they’ll share, like, and comment on your post just to be in with a chance of getting something in return. 

If you’re hosting a giveaway you could include a link to a landing page with a form for the competition. Get your followers to fill it out with their name and email, maybe add in a little trivia question for a bit of fun and get them to send it to you. 

Now you have a collection of emails of leads to put into an email marketing campaign. With all these potential clients now in your email database, you have a whole new batch of customers that will hopefully follow through and work with you. 

Remember you don’t have to host a giveaway to get your clients’ emails. You can also offer free, exclusive content (think videos, brochures, guides, etc.)to them in return for their email. By posting this on social media you’ll be able to get more people involved. 

If your clients enjoy the exclusive content then they’re more likely to share it with others and encourage them to check it out. 

    3. Create compelling, clickable, shareable content

If you don’t have valuable, compelling, and interesting content on your social media then you’re not going to collect leads. It’s as simple as that. 

Everybody in your industry is on social media competing for the attention of your audience. You need to be better than them and connect with your audience. Shareable content is how you can achieve this. 

The more compelling your content is the more likely your audience is going to click it. It'll bring them straight to your landing page that is ready to blow them away with exciting offers and amazing products that will solve their problems. 

    4. Drive visitors to user-friendly landing pages

If you convinced your visitor to click on your content then they’re probably (should be!) on their way to a landing page. But, if they get there and the landing page isn’t what they expected then they won’t stick around to see what you have to say. 

This is why you should always create user-friendly landing pages for your leads. It’ll make them more inclined to follow through and convert to paying customers. So, how do you make your landing pages user-friendly?

For starters, your landing page has to be relevant to what you were advertising on your social media profile. If it brings your user to an unrelated page then they’re definitely not going to be interested. 

A good landing page should be easy to scan. Your user should be able to look at the content on the page and digest it easily without having to focus and read walls of text. Keep your landing page copy clear and concise. Use bullet points in text, engaging photos, and interesting videos to help your reader understand why they need to choose you over anyone else. 

Your CTA should also be as clear as day. There isn’t much point in having a well-written landing page if your call to action is garbage. Don’t litter your landing page with multiple CTAs either. This will only confuse your reader, and they’ll click away faster than they landed. One landing page = one goal = one call to action.

     5. Social media advertising

If you’ve exhausted your organic leads don’t worry because you can still fight to get seen with social media advertising. Facebook, Twitter, Instagram, and even LinkedIn all offer ‘lead generation ads’ which will help you gain more leads to your social media. 

You do have to pay for these lead generation adverts, but if you want that extra push, these ads are the perfect solution. 

Here at Agtivation, we love helping ag businesses grow their brand and their presence online. If you’d like to talk about how to improve your number and quality of leads by improving your social media presence, then get in touch with our team today.