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5 Small Changes That Go a Long Way in Improving Your Agribusiness Website

Laura Sutherly • September 1, 2024

Your agribusiness website is often the first impression potential customers and partners have of your company. This is why it's so important to make sure your site has everything it needs to draw visitors in.

Small changes that go a long way in improving your website

Even the smallest details can make or break your site's appeal. Thankfully, a few simple yet strategic changes can drastically improve your website's performance and user experience.


These tweaks reinforce your online presence, making sure your website truly reflects the quality and professionalism of your products or services. Plus, they help you stand out from your competitors (always a plus!).


In this guide, we'll look at how these changes can positively impact your website and help you create a thriving online presence that wins your business lots of new customers.


1. Improve loading speed


When your website’s pages are slow to load, it can be a major turn-off for visitors, leading them to abandon your site in frustration. But optimizing your website's load time can keep visitors interested and deliver a more enjoyable user experience..


On top of improving user satisfaction, faster loading times on your site will also lead to better performance in search engine rankings. It's truly a win-win!


Here are some simple tips to optimize your site’s loading speed:


  • Compress images: Use handy tools like TinyPNG to reduce image sizes without losing their high quality.
  • Turn on browser caching: Set up your server to store specific files, like images and stylesheets, on your visitors' devices so that when they come back to your site, these files load faster. 
  • Minimize HTTP requests: Combine files like CSS and JavaScript into one to reduce the time it takes your site to contact the server.
  • Optimize server response time: Choose a reliable hosting provider and regularly update your software to achieve quick and smooth performance.


2. Optimize for mobile


74% of online users are more likely to revisit a website if it has a mobile-friendly design, while 67% are more likely to buy a product or service from such a site​​.


For your agricultural business website to succeed, it needs to look great and function smoothly on full-size and smaller screens.

Here are some simple changes you can make to ensure your site is mobile-ready: 


  • Responsive design: Adjust your site to fit various screen sizes, from smartphones and tablets to laptops and desktops.
  • Large fonts: Use large, clear text that's easy to read on small screens.
  • Clear calls to action: Create easily tappable buttons and links with clear instructions to drive your desired action.
  • Test it out: Make sure your website is mobile-friendly by testing it on a mobile device. You can also use quick mobile-friendliness tests like SmallSEOTools to get feedback on how well your site works on mobile screens.


3. Make it visually appealing


A well-designed website draws visitors in, boosts your brand's professionalism, and increases your credibility. With so many competitors in the agribusiness field, making a strong visual impression can help set you apart. 


Here's how to make your site both eye-catching and effective:


  • Consistent branding: Use your brand’s logo, colors, and fonts throughout your site to strengthen your brand identity.
  • High-quality images: Include professional photos that showcase your products, services, or agricultural operations to build trust.
  • Engaging content: Use well-written, engaging text and visuals to keep visitors interested and provide them with further information on your products or services.
  • Readable layout: Use ample white space, clear headings, and bullet points to make your content easier to read and digest.
  • Testimonials and reviews: Feature positive customer feedback to build credibility and showcase your success.

4. Improve user experience


Did you know 32% of customers would leave a brand they loved after just one bad experience? As harsh as that sounds, it’s the reality of the situation. 


Thankfully, by making your website easier and more accessible for visitors to navigate, you create a positive user experience. This encourages users to return to your website themselves—or to recommend your site to others. 


Here are some key areas to focus on when it comes to offering a better user experience:


  • Intuitive layout: Organize your site's content logically, using clear headings to make it easy for users to navigate and find the information they need.
  • Search functionality: Add a search bar to your homepage so visitors can find specific information quickly.
  • Contact information: Make sure your contact details are easy to find, and consider adding a contact form to each page, or on a page of its own.
  • Social media integration: Include links to your social media profiles to engage visitors and build community.
  • Internal linking: Use internal links to connect related pages and content, guiding visitors to relevant information and improving site navigation.


5. Boost local search engine rankings (SEO)


To increase your agribusiness's visibility in local search results and attract nearby customers, focus on optimizing your website for local SEO. 

Implementing these key strategies will help ensure your business is easily discoverable by people in your area:


  • Research local keywords: Use tools like Google Keyword Planner or SEMrush to find keywords and phrases related to your business that people are typing into search engines. Include them in your site's meta titles and meta descriptions, headings, and content.
  • Create and optimize your Google Business Profile: Complete and verify your Google Business Profile with accurate information and high-quality photos.
  • Write local blog posts: Create an official agribusiness blog on your website and share content related to local events, news, or issues relevant to your community.
  • Highlight local partnerships: Feature collaborations with other local businesses or community events you've taken part in.


Closing thoughts 


Making these 5 small, strategic changes to your agribusiness's website can lead to big improvements. You'll create a more engaging and professional online presence by speeding up your site, making it mobile-friendly, amplifying its visual appeal, and improving the overall user experience. 


Don't forget to boost your local SEO to help customers in your area find you more easily. These simple changes can help your website stand out, attract more visitors, and better reflect the quality of your agribusiness.


Optimize your agribusiness website with Agtivation


If you want to improve your website and boost the success of your agribusiness, our expert content marketing team is here to help.


From thoughtful strategy to engaging web design, we create websites that attract and retain customers, driving your business forward.



We also offer a full range of agribusiness marketing services, including social media management, automated email marketing, and more, all tailored to help you make a positive impact and help you meet your industry's unique needs.


Partner with us to enjoy new opportunities and boost your business's success. Contact us today to begin your journey.

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