Social media has changed the world as we know it, and it’s not just for social activity anymore. It's become a crucial tool to help businesses, including agribusinesses, reach their target audience and sway their purchasing decisions.
But there’s a lot of competition out there, and businesses are vying for attention. If you truly want to stand out from the crowd and win the approval of social media users, you’ll need to be creative with your approach. What you need is something that will stop scrollers in their tracks.
Whether you're an ag equipment dealer or supplier, social media is a way to connect with potential customers in exciting ways that you don't get anywhere else.
If social media marketing is new to you, don’t sweat it. Many businesses are still learning the ropes, and that's okay!
We're here to help and inspire you, sharing 8 creative social media content ideas you can start implementing today.
Let's get into it!
1. Post educational content
Sharing educational content on social media platforms allows you to offer helpful advice that farmers can actually use in their daily lives. It builds trust and positions your social media channels as valuable resources that they can return to again and again.
Here are some educational content ideas to get you started:
- Equipment maintenance tips and how-to guides
- Product demonstrations and explainer videos
- Troubleshooting common equipment issues
- Behind-the-scenes looks at product development
- Safety tips for operating machinery
- Industry news and trends
- Links to more in-depth blog posts
2. Share customer spotlights
Your business's products or services can really improve your customers' lives. Why not shine a spotlight on their positive impact?
Whether it's a farmer increasing their yield with your equipment or a grower using more precision ag technology with your services—share the wins with your followers.
Simply ask past customers if they're comfortable with you sharing their story. If they agree, you can create 'customer spotlight' social media posts, describing their success. Be sure to add some photos to provide visual proof and appeal to the story.
You can also ask your customers to create a post about their experience working with your ag business on their own social media pages with relevant hashtags.
You can then repost or share this user-generated content on your channels so your audience can see it. User generated content shows the genuine benefit of working with your agribusiness, strengthening trust in your brand.
3. Host contests and giveaways
Everybody loves free stuff! Hosting contests and giveaways will help you grab the attention of your social media audience and get them excited about what you have to offer.
It’s also a great way to gain more engagement. For example, to enter the competition, you can ask social media users to like, share, and tag a friend in the post. You can even make it a requirement that they follow your social media account for their entry to be valid.
Promote the event on multiple platforms to improve its reach. Also, don't forget to announce the winners publicly so people know the contest and prize are the real deal.
4. Run polls and surveys
This is a two-for-one content idea. Running polls and surveys on each social media platform keeps your online presence active and encourages your audience to engage with your brand. They’re quick, effective, and a great way to hear directly from your audience.
For example, you could ask your audience about their favorite machinery, farming challenges they’re facing, or what content they'd like to see more of on your channels.
They get to share their thoughts and input, and you get valuable insights into their wants, needs and opinions. Win-win!5.
5. Share seasonal agri content
Sharing relevant seasonal posts is another great social media content idea. For example:
- Spring:
Share planting advice, soil preparation tips, and insights on the best equipment for seed and fertilizer placement.
- Summer: Provide pest management strategies, irrigation advice, and tips on equipment maintenance during peak season.
- Fall:
Offer harvest preparation tips, advice on utilizing yield data, or information on post-harvest equipment maintenance.
Don’t forget to make special, themed posts around the holidays, like Easter, the 4th of July, and Halloween! Posting seasonal content keeps your brand at the forefront of your audience’s mind all year round.
6. Stream interactive live sessions
Take your brand live by hosting Q&As, product demos, or real-time interviews with agriculture industry experts. Live sessions let you interact with your audience on a more personal level as you answer their questions directly.
You can use Facebook Live, Instagram Live, YouTube Live, or TikTok Live, depending on where your audience hangs out most online.
These live sessions are also a fantastic way to introduce new products and their benefits or to talk about the latest industry trends. Real-time interaction will strengthen your relationship with your audience as you tackle their current questions and address their interests.
7. Collaborate with influencers
Teaming up with agricultural influencers or experts who share your brand values is a powerful social media strategy.
Influencers can promote your products and share their experiences working with you, helping you reach a wider audience within the farming community. They can provide genuine reviews and showcase how your products are used.
How to collaborate:
- Find the right influencers: Look for influencers with a strong following in the agricultural sector.
- Reach out:
Contact them with a proposal for working together.
- Offer free products: Send them your products to try out and review.
- Share their content: Repost the influencer's content on your social media.
8. Use social media ads
Last but not least, you can
boost your social media presence and reach a bigger and more targeted audience with paid social media advertising. Facebook, Instagram, and LinkedIn all have great tools for targeting people based on their demographics, interests, and behaviors.
Top tips for social media ads:
- Be clear about your goals: Decide what you want each ad to accomplish. For example, do you want to increase brand awareness, drive traffic to your website, or improve your sales?
- Use high-quality visuals: Use high-quality images or videos to stop scrollers in their tracks and give your brand a professional edge.
- Prioritize good copy:
Use engaging and persuasive copy in your ads. Show the many benefits of your products or services, and include a clear call to action (CTA) so people know what to do next. For example, "Let’s chat" or "Learn more".
Closing thoughts
A strong social media marketing strategy can help you promote your agribusiness online.
Try out a few of the creative social media post ideas outlined in this blog, like sharing valuable educational content and spotlighting customer success stories. Run contests and giveaways, and team up with influencers to keep your online presence active and engaging.
A creative social media strategy will help you build brand trust, connect with customers, generate leads, and achieve business growth.
Create a winning social media strategy with Agtivation!
Help your agribusiness thrive on social media with Agtivation's digital marketing solutions.
From content strategy and creation to social media management and targeted ads, we have the tools and expertise to help you get your products or services in front of the right people, at the right time.
Reach out to Agtivation today for more info on our agribusiness marketing service or to get started on your creative social media strategy.
