Agtivation Blog
What's New In The Digital Ag World
Online Selling for Agricultural Equipment Dealers
Laura Sutherly
Although it can't be compared to the boom years of 2008-14, now is definitely the time to start prepping your sales funnels and online marketing efforts to make hay while the sun shines.
Online sales funnel diagram
According to Farm Equipment’s 2019 Dealer Business Outlook & Trends survey, the large/mid-size ag machinery market saw a mild upturn and the small equipment sales sector maintained its strong growth pattern.
For a lot of equipment dealers, one of their early indicators of a year's numbers is the response to early order discounts from farmers. From this survey, it looks like 2019 is going to be a successful year for farm equipment sales.
So, this all sounds great, but what does it mean for you?
Although it can't be compared to the boom years of 2008-14, now is definitely the time to start prepping your sales funnels and online marketing efforts to make hay while the sun shines.
In this blog, we’re going to cover a few key areas:
Simple steps to selling more on your current website
Setting up sales funnels and how to get prospects’ contact details
Online advertising - where to advertise to get the best ROI
Simple Steps to Selling More on Your Current Website
If you already have a website of your own set up, there are 5 simple and easy improvements you can make today to help you sell more online. (If you haven't got a website yet, you're missing out on a serious revenue stream - let's talk.)
1. Show off your contact details
It might seem an obvious must-have, but the amount of sites that don't show a phone number or email address in an easy-to-see place is scary!
If your customer sees something they want to buy, but can't find your contact details to ask a question/schedule a viewing/hand over their cash - what do you think they'll do? Spend 20 minutes trying to find your details somewhere else or click onto the next guy and call him up?
Put your phone number and email address displayed clearly on the top of every page of your site (the header, which is the section of your site where your logo is).
Remove any obstacles from someone contacting you and buying from you.
2. Use high quality photos - no blurry, out of focus or tiny photos
Bad photos not only make you look unprofessional, they don't do justice to the items you sell.
For every photo on your site, make sure the lighting is good, the resolution is high and everything's in focus.
On your product pages, show photos of each aspect of the item, such as tires, chains, any wear points, paint and its general appearance.
Pay special attention to what's in the background - you don't want anything costing you that sale.
*Extra tip for second-hand sales - a good wash will make up for a lot. Some distributors have reported a 10% increase in their final sales price, just by making sure the equipment looks clean and well maintained.
3. Price
We all know farmers tend to pride themselves in the art of the deal. Ask any farmer what their best deal was and they can tell you exactly how much they paid and who they got it from.
If you're expecting a haggle/negotiation on price, add a little extra onto your online price.
Be sensible when pricing products online though - any farmer worth their salt will be shopping around and checking current auction values. Which also brings us onto point four.
4. Refer to online sources and reviews
If you're selling new products, try and integrate online reviews from your previous customers onto each product page. Don't forget to show off all those great testimonials from previous/current customers throughout your site.
Selling used ag products? Showcase reviews and positive opinion pieces from trusted sites that are well known in the industry.
5. Address common questions and barriers to purchase
No doubt you hear the same questions over and over. Save your time by answering all of those in a FAQ section for each product - break down the usual barriers to buying before they even pick up the phone.
Your website should be your online sales team - taking some of the hard, repetitive work off your plate.
Setting Up Sales Funnels and How to Get Prospects’ Contact Details
Ok, once you've optimized your website for the basics, it's time to think about setting up an online sales funnel.
What's an online sales funnel?
Ok, if you Google this it can come up with a whole mess of complicated funnels and marketing ideas.
For the moment, let’s keep this super simple:
(See diagram at the beggining of this post)
To set up a sales funnel, you want to focus on Level 2: Lead Gathering
A lead is basically a prospect/potential customer who has expressed interest in your company and what you sell.
The most popular and most effective way to gather leads is to set up landing pages (new, dedicated, product-specific pages of your website) and offer something to people in return for their contact details.
This can include a product guide, an online catalogue, a free quote or a discount on their next purchase and is known as a lead magnet.
Level 3: Lead Qualifying is the next step to set up.
When people submit their contact details, its best to put them into an email series.
An email series is a set of pre-written emails that help build up trust and familiarity between your company and the lead that send out automatically.
When you're ready to email on a deal or call them to close the sale, they'll already be fully up to speed with everything and ready to buy (Level 4: Sale). Either that, or you'll know they're not a viable sale.
Level 1 is Brand Awareness, which is essentially your marketing efforts to make people aware of your company.
In terms of your landing page, this would be online advertising to push traffic to your lead magnet.
Once you’ve got all of this set up, you have your online sales funnel. When it's implemented, you'll need to monitor it and tweak it to get the most conversions out of it.
Online Advertising - Where to Advertise to Get the Best ROI
The world of online advertising is so expansive, we can't possible cover it all in this one blog post!
Check out our dedicated blogs on online marketing for the ag sector here 7 of the Best Ways to Advertise Agricultural Products Online.
As with everything ag, preparation is everything.
We’ll show you how to plan now - harvest later, revolutionize your online presence and sell more.
Get planting those seeds today.
As the agri-tech landscape evolves, influencer marketing strategies are shifting toward authenticity and community connection. You need to identify influencers who genuinely resonate with your brand values. Engaging with the right voices can enhance your visibility and foster trust among your audience. But how do you guarantee these collaborations yield meaningful results? The answer lies in understanding the nuances of effective influencer partnerships. Let's explore these strategies further.
As you explore the potential of chatbots in agriculture, you'll find they can greatly enhance customer engagement. These tools offer instant access to essential crop care information and personalized advice tailored to individual needs. Plus, they provide round-the-clock support, streamlining order processes and boosting customer satisfaction. But how can you effectively implement these tactics in your agricultural business? The answers might surprise you.
You might think farming is just about planting seeds and waiting for crops to grow, but technology has transformed it into a data-driven powerhouse. With the right tools, you can predict yields and manage resources like never before. Curious about how these innovations are reshaping your decisions in the field? Let’s explore the intricate ways technology influences your approach to modern farming.
Build a high-performance website that sells. Discover 10 must-have features every agricultural equipment dealership site needs to convert leads.
In today’s competitive agricultural market, leveraging AI in farm equipment sales can notably boost your ROI. By harnessing data-driven insights, you can streamline operations and better meet customer demands. Imagine accurately predicting inventory needs and enhancing marketing strategies that truly resonate with your audience. But how exactly can you implement these AI solutions to track success and improve profitability? Let's explore the key strategies that can transform your business.
You're probably aware that the agriculture industry is evolving rapidly, and staying ahead of the curve is essential for boosting your farming machinery sales. Predictive analytics offers valuable insights that can help you understand market trends and customer preferences. By harnessing this data, you can enhance your inventory management and marketing strategies. But what specific steps can you take to implement these insights effectively? Let’s explore how you can transform your approach.
You might not realize how much AI is transforming agricultural market research. These advanced tools analyze everything from crop performance to consumer behavior, helping farmers and businesses make informed decisions. By harnessing data analytics and machine learning, you can gain insights that were once out of reach. Curious about which specific tools can give you that competitive edge? Let's explore the top 10 AI solutions that can reshape your approach to agriculture.
You might think that pricing farm machinery is straightforward, but it’s a complex process influenced by many factors. By leveraging AI tools, you can gain valuable insights that help optimize your pricing strategies. Understanding your costs and analyzing market trends are just the beginning. What if you could adjust your prices dynamically based on real-time data? Let's explore how to effectively implement AI in your pricing approach.
Is it really possible to enhance your outreach efforts in the farm equipment industry by personalizing your approach? Many believe that understanding your audience's unique needs is the key. If you want to connect more effectively and drive loyalty, you might need to rethink your strategy. Discover how you can implement five practical tips that transform your interactions and lead to stronger relationships.
Imagine a world where your questions are answered instantly, day or night, without the frustration of waiting on hold. That's the essence of chatbots in customer engagement. They not only provide immediate support but also personalize interactions based on your preferences. By streamlining communication, chatbots enhance your experience and foster loyalty. Curious about how this technology can transform your relationship with brands? Let's explore the exciting ways chatbots are reshaping customer engagement.
