Agtivation Blog

What's New In The Digital Ag World

3 Do’s and 3 Don’ts You Need to Know to Connect Customers to Your Products

Laura Sutherly

It’s time to take a fresh look at your About Us page. Does it need tweaked? Does it beg for an overhaul? Are you a newbie just getting started with your website? If so, here are a few reminders about what to “do” and “not do” to stay relevant and engaging.

do's and dont's to connect customers to yout prroducts
It’s time to take a fresh look at your About Us page. Does it need tweaked? Does it beg for an overhaul? Are you a newbie just getting started with your website? If so, here are a few reminders about what to “do” and “not do” to stay relevant and engaging.

Do’s

You be you -- Authenticity is key. People can tell if you’re overselling yourself or misrepresenting the industry. We’ve all gotten the message by now: “If it sounds too good to be true it probably is.” While anyone age 30 and under may not have heard that saying, they intrinsically live it. Tech is their world and they can spot a phoney with precision….and with one click they’re gone.

      Don’t be afraid to be “YOU.” In this decade of “craft brews,” “hand-crafted sandwiches,” and “one-of-a-kind” pieces,” the                  lifestyle of “perfectly imperfect” is something you’ll want to embrace. It’s okay to add humor, if you can pull it off. It’s okay to          be casual, if that’s your tone. It’s imperative to be uber-professional if that’s what lends credibility to your profession.

      That doesn’t mean mistakes in your content will be tolerated, but it does mean you can relish the fact that people want to            do business with real people and your “About Us” tab is where you set yourself apart by simply telling your unique story….in          your tone of voice.

      MAKE SURE YOUR COMPANY NAME AND SOCIAL LINKS ARE ON YOUR ABOUT US PAGE!

Do use facts and numbers -- Weave numbers into your story and you’re giving the people what they want: just the facts please. Be accurate and don’t exaggerate. How many years have you been in business? How many people do you serve? How many “whatevers” have you sold in the past 3 years…..5 years…….25 years?

      Bullet points are good, because people like to scan and get quick information.

      Don’t get hung up on presenting ALL the facts. Give simple facts that will answer the main questions your customers want          to know. 

      ANSWER THE MAJOR QUESTIONS YOUR CUSTOMERS WANT TO KNOW IN YOUR ABOUT US PAGE.

Do tell an interesting story -- As much as people want facts, they also want to connect with you. Where did you get the idea for your business? If your product/service is a family business, who are the “characters” and how did they get started in your industry? If you’re an agricultural company, use your wholesomeness to bring people to the source of your products with photos of the farm. When telling the interesting story of your company’s history, be brief, and share a sincere sentence of how “your people” can become “your customer’s people.” If you’re selling a product, remember it’s the people behind the product that customers connect with on your About Us page.

      BE SUPER DILIGENT IN CUTTING OUT UNNECESSARY TEXT. AND HAVE SOMEONE READ YOUR CONTENT FOR ERRORS,        READABILITY AND FEEDBACK.

3 Don’ts

Don’t make stuff up so you look bigger, better (whatever) than you are--This is pretty simple. Keep your integrity by keeping it real. And don’t oversell what you have to offer. People move away from a sales pitch.

      DON’T FAKE IT, YOU WON’T MAKE IT. AND AX THAT SALES PITCH.

Don’t use a bunch of industry lingo--This can be a tricky one. If your clientele is very industry literate, then have at it. Use all the industry-speak you want. But if your website is designed to bring in new customers, then speak their language on your About Us page. Show them you know what they want by using language that will connect them to you.

      DON’T USE JARGON. KEEP YOUR LANGUAGE SIMPLE, CLEAN AND CLEAR

Don’t make people work for the info--There is nothing more frustrating and disappointing to a potential customer than to have to click for info. They already clicked on your About Us page, so no more clicks from here. DON’T make them click to find your pictures. DON’T make them click for product information. And DON’T make them click for company history.

      DON’T MAKE ‘EM WORK. THEY WILL CLICK OUT AND MOVE ON.

Freshen up your “About Us” page and you will be able to sit back and relax…..or work hard….or work smart…..or sell stuff….or whatever it is you do. If you need help getting your About Us page to work for you, contact Correspond in a Click, and whip up a perfect About Us page for you.

By Laura Sutherly June 7, 2025
As the agri-tech landscape evolves, influencer marketing strategies are shifting toward authenticity and community connection. You need to identify influencers who genuinely resonate with your brand values. Engaging with the right voices can enhance your visibility and foster trust among your audience. But how do you guarantee these collaborations yield meaningful results? The answer lies in understanding the nuances of effective influencer partnerships. Let's explore these strategies further.
By Laura Sutherly June 4, 2025
As you explore the potential of chatbots in agriculture, you'll find they can greatly enhance customer engagement. These tools offer instant access to essential crop care information and personalized advice tailored to individual needs. Plus, they provide round-the-clock support, streamlining order processes and boosting customer satisfaction. But how can you effectively implement these tactics in your agricultural business? The answers might surprise you.
By Laura Sutherly June 3, 2025
You might think farming is just about planting seeds and waiting for crops to grow, but technology has transformed it into a data-driven powerhouse. With the right tools, you can predict yields and manage resources like never before. Curious about how these innovations are reshaping your decisions in the field? Let’s explore the intricate ways technology influences your approach to modern farming.
10 Must-Have Website Features for Ag Dealerships | Agtivation
By Laura Sutherly June 1, 2025
Build a high-performance website that sells. Discover 10 must-have features every agricultural equipment dealership site needs to convert leads.
By Laura Sutherly May 31, 2025
In today’s competitive agricultural market, leveraging AI in farm equipment sales can notably boost your ROI. By harnessing data-driven insights, you can streamline operations and better meet customer demands. Imagine accurately predicting inventory needs and enhancing marketing strategies that truly resonate with your audience. But how exactly can you implement these AI solutions to track success and improve profitability? Let's explore the key strategies that can transform your business.
By Laura Sutherly May 29, 2025
You're probably aware that the agriculture industry is evolving rapidly, and staying ahead of the curve is essential for boosting your farming machinery sales. Predictive analytics offers valuable insights that can help you understand market trends and customer preferences. By harnessing this data, you can enhance your inventory management and marketing strategies. But what specific steps can you take to implement these insights effectively? Let’s explore how you can transform your approach.
By Laura Sutherly May 28, 2025
You might not realize how much AI is transforming agricultural market research. These advanced tools analyze everything from crop performance to consumer behavior, helping farmers and businesses make informed decisions. By harnessing data analytics and machine learning, you can gain insights that were once out of reach. Curious about which specific tools can give you that competitive edge? Let's explore the top 10 AI solutions that can reshape your approach to agriculture.
By Laura Sutherly May 26, 2025
You might think that pricing farm machinery is straightforward, but it’s a complex process influenced by many factors. By leveraging AI tools, you can gain valuable insights that help optimize your pricing strategies. Understanding your costs and analyzing market trends are just the beginning. What if you could adjust your prices dynamically based on real-time data? Let's explore how to effectively implement AI in your pricing approach.
By Laura Sutherly May 24, 2025
Is it really possible to enhance your outreach efforts in the farm equipment industry by personalizing your approach? Many believe that understanding your audience's unique needs is the key. If you want to connect more effectively and drive loyalty, you might need to rethink your strategy. Discover how you can implement five practical tips that transform your interactions and lead to stronger relationships.
By Laura Sutherly May 20, 2025
Imagine a world where your questions are answered instantly, day or night, without the frustration of waiting on hold. That's the essence of chatbots in customer engagement. They not only provide immediate support but also personalize interactions based on your preferences. By streamlining communication, chatbots enhance your experience and foster loyalty. Curious about how this technology can transform your relationship with brands? Let's explore the exciting ways chatbots are reshaping customer engagement.
More Posts