Agtivation Blog

What's New In The Digital Ag World

The Art and Science of Writing Your Company ABOUT US Page

Laura Sutherly

If you break it down to “Art” and “Science,” your About Us page (which is really just your company story), will fall into place in a snap.

Writing your company ABOUT US page

ART & SCIENCE 

If you break it down to “Art” and “Science,” your About Us page (which is really just your company story), will fall into place in a snap.

ART

Think of the “Art” as pictures, videos and graphics--you need these because without them your page will be boring. You’re trying to get people interested in you, to engage with you. Good pictures and videos to use are: pics of the people who work at your company, the original founder, a product shot, a location shot or a video of you doing you.

Pictures should be of good quality. No fuzzies. No dark or silhouetted photos. And, of course, happy faces. Tip of the trade: Don’t use stock photos or videos you retrieved from the internet (that’s not authentic and it’s not you).

Here’s a great source for planning the visuals for your About Us page: 

If you don’t already have quality photos, let everyone in your company know it’s picture day and take some good shots. It’s worth the money to hire someone to write for you, take quality photos, or produce a video. Remember, most people are shopping for your products and services on the internet and they are looking for someone they trust to take care of them.

What could be more “About You” than YOU? Be yourself in your photos and be sure you are reflecting your industry. If you’re a law firm, you’ll want to look professional. If you’re a dog groomer, it’s okay to show a selfie with your favorite dog. We can’t stress this enough: people want authenticity.

SCIENCE

The “Science” of writing your About Us page also includes math. Science and math! Don’t be scared. You know this.

Simply gather a few numbers to help people understand who you are. People like facts and information. How many years have you been in business? What facts would lend credibility with your customers--How many engines you’ve sold? How many problems you’ve solved? How many claims you’ve reconciled? How many times you’ve won a customer service award? Or maybe your customers would like to know numbers like how fast your product can go from 0 to 60 in one minute. Maybe they want to know the average yield your product will give them in increases?

Here’s an example of how we might use numbers at Agtivation: 

“We have improved search engine optimization for 89 customers over the past year by completing 40 customer surveys, by conducting analytics for all of our customers, and through more than 1,000 hours of phone consulting.”

An easy way to get started (or to refresh) your “About Us” page is to remember the five W’s:

Who, What, Where, When, Why and How. Then add your “Art” and “Science” and wow them with your best pictures and facts.

If you need help writing your “About Us” page, we would be happy to help. Contact Agtivation.

Next Blog: 3 Do’s and Don’ts for engaging customers on your About Us page.
By Laura Sutherly April 24, 2025
Many agricultural businesses overlook the power of algorithms in promoting their products, missing out on effective strategies to connect with consumers. By understanding your audience and optimizing your approach, you can greatly enhance your marketing efforts. From targeted advertising to engaging content creation, the right techniques can lead to measurable results. Discover how you can implement these strategies to boost your visibility and sales in the competitive agricultural market.
By Laura Sutherly April 23, 2025
When it comes to farm marketing, using writing tools can greatly enhance your approach. These tools not only streamline your content creation but also help you maintain a consistent brand voice that resonates with your audience. By improving communication and making it easier to craft engaging content, you'll find your marketing efforts more effective. Curious about how these advantages can transform your farm's outreach strategy? Let's explore this further.
By Laura Sutherly April 20, 2025
In today's agricultural landscape, leveraging AI tools for lead generation can transform your marketing approach. By understanding your potential customers better, you can create targeted strategies that truly resonate. Imagine automating customer interactions while refining your messaging. This not only boosts engagement but also fosters lasting relationships. So, how can you effectively implement these tools in your business to maximize your outreach? Let's explore the possibilities.
By Laura Sutherly April 18, 2025
In today's digital age, social media isn't just a trend; it's an essential tool for agricultural businesses. You need to connect with your audience effectively and showcase your brand's unique story. But where do you start? From selecting the right platforms to crafting engaging content, optimizing your social media strategy can make a significant difference. Let's explore how you can enhance your online presence and engage your customers more authentically.
By Laura Sutherly April 16, 2025
Measuring the ROI of AI-driven marketing tools in agribusiness is essential for your success. It helps you understand where your resources are going and if they're yielding the desired results. By focusing on key metrics and setting clear goals, you can fine-tune your strategies. But how do you accurately assess the impact of these tools compared to traditional methods? The answer might surprise you.
By Laura Sutherly April 14, 2025
Predictive analytics in agriculture is like a compass guiding you through uncertain terrain. By harnessing the power of historical data and market trends, you can forecast sales and make informed decisions. But how do you gather the right data, and what strategies should you adjust based on those insights? Understanding these elements can make all the difference in optimizing your operations and ensuring sustainable growth. Let's explore how to navigate this complex landscape.
By Laura Sutherly April 11, 2025
As a modern farmer, you face unique challenges that demand your attention and time. Implementing automated content strategies can streamline your communication efforts, allowing you to focus on what matters most. Imagine having relevant information delivered consistently, tailored to your needs, without the added pressure. But how do you start this process effectively? The answer lies in understanding your needs and the tools available to you. Let's explore this further.
By Laura Sutherly April 9, 2025
In today's competitive agricultural landscape, understanding your customers is vital. By harnessing AI for effective customer segmentation, you can uncover essential insights about preferences and behaviors. This approach not only enhances your marketing strategies but also fosters stronger customer relationships. As you explore the potential of AI, you'll discover how it can transform your business operations and strategies. What are the key elements that make AI so effective in this situation?
By Laura Sutherly April 7, 2025
In a world where traditional farming meets cutting-edge technology, understanding the latest trends in agri-tech digital advertising is vital. You'll find that targeted strategies and mobile optimization are no longer optional; they're fundamental. As you navigate this evolving landscape, what key elements will elevate your advertising efforts and connect you with consumers? The answers could redefine your approach and guarantee your brand stands out in the competitive agri-tech market.
By Laura Sutherly April 6, 2025
In today's fast-paced agricultural landscape, engaging farmers effectively is essential for success. AI-powered chatbots can play a pivotal role in this by providing instant support and personalized interactions. These tools not only streamline communication but also address farmers' specific needs. As you explore the transformative potential of chatbots, consider how they can reshape the way farmers connect and make decisions in their daily operations. What challenges might arise, and how can they be overcome?
More Posts